Since the initial crash, there has been growth every year, as more players return to Pokémon Go and Niantic adds new highly-requested features to the game. At its peak, Pokémon Go was drawing in over well over 250 million people per month, by December 2016 that number had fallen to less than 50 million. Pokémon Go seemed to be an all-conquering phenomenon in its first few months, but hype died as the summer ended and people moved on to other things. The success, however, could not be sustained.

It was also the most downloaded, topped most international charts, and grossed $100 million in a mere 20 days. This was despite its launch being staggered, with its Japanese release not occurring until two weeks after general release. Pokémon Go revenue in the first month broke records, at $207 million. ✓ Fully transparent ✓ Global reach ✓ Top exchanges integration ✓ Smart retargeting & deep segmentation ✓ Your first party data maximized ✓ Fully managed / self-served Get startedĪccordingly, a spate of records were broken. Zoomd’s DSP: Masterful UA meets smart retargeting

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